Preservation Marine
Canadian marine supply store specializing in boat restoration products and maintenance essentials.
Building a Future-Ready Storefront
Preservation Marine needed to move off a legacy platform and modernize their online presence. Their goals were to improve site performance, support both retail and wholesale sales, and better manage inventory through Shopify. A bilingual website was also key to expanding their reach to French-speaking audiences across Canada.
Platform Migration & Brand Refresh
We migrated the site from GoDaddy to Shopify, improving backend functionality, inventory visibility, and access to analytics. A full rebrand gave the company a more contemporary and trustworthy look and feel.
Strategic Copy & Multilingual Support
All copy was written with clarity, SEO, and audience intent in mind—then translated into French to better serve Quebec and bilingual regions. The result: a professional, approachable site experience in both languages.
Collection Architecture & CRO
We streamlined product organization and optimized the user experience to guide both retail and wholesale customers toward purchase with minimal friction.