Designing a Client Rewards Program for a Medical Aesthetics Clinic

loyalty

Retention

Overview

Where We Started

Our client, a Canadian medical aesthetics clinic, had no formal loyalty or rewards program in place. In a competitive market where clients have several clinics to choose from, there was an opportunity to better recognize repeat clients, encourage ongoing engagement, and create additional value beyond individual treatments. A structured rewards program would also help differentiate the client experience while supporting long-term customer retention.

THE SOLUTION

The Turning Point

We designed You Derma Rewards, a points-based loyalty program built specifically around the client’s ongoing relationship with the clinic rather than a one time promotion. Clients earn points on various medical aesthetics services, which they can track and redeem in-clinic.

The program was designed to increase customer lifetime value while giving You Derma a meaningful point of differentiation in a competitive market. Rather than relying on one-time promotions, it rewards ongoing loyalty by allowing clients to earn points toward future treatments while enjoying exclusive member benefits such as VIP perks and early access to new treatments and events.

The enrollment experience was designed to be quick and frictionless. Clients can join during an appointment, begin earning points immediately, and easily track their rewards through the clinic’s branded app.

Execution

Our Approach

Points on Every Service

Designed a points structure that rewards clients for ongoing treatments, with points automatically tracked through the clinic's loyalty platform.

Branded App Experience

Integrated the rewards program with the clinic's branded app, allowing members to view their points balance and available rewards in one place.

Rewards Redemption

Created a redemption experience that allows clients to exchange points for future treatments and exclusive rewards.

Free and Frictionless Enrollment

Designed the sign up process to be free and simple, removing any barrier to joining at the point of service.

Results

The Outcome

You Derma Rewards launched as the clinic’s first formal loyalty program, giving clients a new way to earn rewards while strengthening long-term engagement with the brand.

The program launched with strong client awareness, with introductory campaigns generating revenue while encouraging early adoption.

The program established a new foundation for client retention, creating an ongoing incentive for repeat visits while giving You Derma a differentiated customer experience in a competitive market. As the program matures, its impact on repeat visit rates and customer lifetime value will continue to build over time.